Youmna Khoury Kiziloz is the Lebanese founder & CEO of @youmibeauty, turning daily beauty rituals into acts of self-trust and bold femininity. Named to Forbes 30U30, she blends luxe, science-backed products with candid, soft-life storytelling that empowers Arab women to invest in skin, hair, and self. Her feed glides between CEO transparency, glam tutorials, and “unreachable” cheeky confidence, all while spotlighting her brand’s viral curlers and leave-in creams. Authentic, elevated, and irresistibly relatable. Forbes-listed founder @youmibeauty, Youmna Khoury sells empowerment disguised as beauty—curlers, creams, and candid soft-life vibes that invite Arab women to indulge and invest in themselves.