Aya Zghid is a Tunisian UX researcher who turns complex data into stories that move products—and people—forward. Her feed blends Arabic and English insights on inclusive design, AI ethics, and North-African tech scenes, served with crisp visuals and candid reels. She sparks conversation by asking “What if users designed this?” and backs it up with case studies from fintech to ed-tech. Expect quick polls, sketch-note threads, and a monthly open-call for accessibility audits that startups line up to join. Tunisian UX researcher @ayoya.zed distills inclusive design & AI ethics into snackable stories; candid reels, sketch-notes, and open-call audits keep the MENA tech crowd hooked.