Pinterest has published a new marketing guide for which covers off on all the key moments and celebrations that you need to keep in mind for tie-in opportunities And given that Pinterest is used by many people for planning it... اقرأ أكثر

YouTube is taking content discovery to the next level with its new AI Overviews feature in search results which is currently being tested with a limited group of users This new feature was shared by Team YouTube in a recent... اقرأ أكثر

Bath amp Body Works is making one of its boldest marketing moves yet The personal care and fragrance giant plans to increase its influencer activity tenfold signalling a fundamental shift in how the brand intends to connect with consumers CEO... اقرأ أكثر

From Lifestyle to Finance The Middle East s Creator Economy is Entering a New EraDUBAI United Arab Emirates-- BUSINESS WIRE --The creator economy in the GCC region is undergoing a transformation According to new data released by Qoruz an influencer... اقرأ أكثر

Snapchat has added a fun new AI activation for the holidays with its new Animate It Lens now available for paying Snap users As you can see in this example Snapchat s new video AI Lens will enable you to... اقرأ أكثر

Pinterest is adding another AI element as it looks to keep up with evolving discovery behaviors with a new Pinterest Assistant tool that will make it easier to search for products based on examples that you find Pinterest AI assistantAs... اقرأ أكثر

For content creators and advertisers operating in the UAE the clock is now ticking January is the final day to obtain the mandatory Advertiser Permit after which anyone posting promotional content without approval risks fines of up to AED The... اقرأ أكثر

I ve been covering social media for a long time now more than a decade in fact and I can tell you one thing that I ve learned about Instagram chief Adam Mosseri He s a corporate drone with little... اقرأ أكثر

Snapchat s looking to expand its use case into public group chats with the addition of new Topic Chats which will enable users to join public discussions of popular topics and could help to drive more engagement in the app... اقرأ أكثر

L Or al Paris has launched a new ad campaign for its Telescopic Extensionist Mascara that features a trio of leading beauty influencers delivering expert lash advice in a chic s-inspired call centre 'Meet the Extensionists' stars social media creators... اقرأ أكثر

Facebook is heavily promoting the creation of original content which could be caused by creator frustrations around how their posts can be drowned out by spammy content or easily be stolen As a result the amount of original social posts... اقرأ أكثر

Research firm MarketsandMarkets valued the current influencer marketing platform market at billion and expects it to reach billion by growing at a compound annual rate of percent The influencer marketing platform market is expanding rapidly as companies modernize their digital... اقرأ أكثر