New Delhi Luggage brand Mokobara partnered with fashion influencer Nagma Mirajkar to promote its products to her million followers on Instagram last month The move was part of the company s plans to shift a significant part of its advertising... اقرأ أكثر

Dubai sees massive influx of social media influencers as they seek to capitalise on lucrative branding opportunities and content creation collaborationsInfluencers from across the globe are relocating to Dubai to maximise opportunities for collaboration with other social media icons in... اقرأ أكثر

Being to attribute performance accurately is a major challenge for influencer marketers Here GreenJinn s Holly Tester argues that media plug-ins like her company s own can go some way to solving it First we had a wave of new... اقرأ أكثر

Instagram s adding some new features for the holidays including Collages for Stories seasonal Add Yours templates new fonts chat themes and more First off on Collages Last month some IG users reported seeing a new Collage option promoted in-stream... اقرأ أكثر

AI has already impacted many aspects of the nbsp creator economy nbsp from helping with idea generation to automating editing tasks and creating virtual characters Over of creators use AI regularly two recent nbsp surveys nbsp found and nbsp brands... اقرأ أكثر

Influencer rates are rising brands are seeking communities and people particularly Gen Z are growing wary of influencers promoted products In response some marketers particularly those in the CPG and retail space are banking on user-generated content UGC to reach... اقرأ أكثر

TikTok's influence on shopping is growing among young people according to new data from two reports Influencer-marketing company IZEA found in a survey that Gen-Z and millennial consumers viewed TikTok as the best platform to promote a product through an... اقرأ أكثر

This weekend luxury fashion influencer Masoom Minawala posted a nbsp now-deleted video seeking a questionable to put it one way degree of reverence for her work She reacted to a post deriding influencers explaining how influencing changes lives a claim... اقرأ أكثر

Influencer marketing is a powerful tool that brands can use to connect with their target audiences Though mega-celebrities think Kim Kardashian often steal the macro-influencer spotlight marketers should also be looking at micro-influencers Their authentic connections with niche audiences can... اقرأ أكثر

Dubai s highly anticipated annual health and wellness festival Active on the Beach is thrilled to invite the fitness community for a joyous reunion on Sunday Open to all this one-day beach festival at the iconic Kempinski Hotel amp Residences... اقرأ أكثر

Striking a balance between transparency and promotion is a good marketing strategyInfluencer marketing has become one of the most potent weapons in any marketer's arsenal enabling brands to connect with their target audience through credible voices However with its sudden... اقرأ أكثر

From Gstaad Guy to Remi Bader a new guard of creative personalities is revamping influencer marketing The State of Fashion reveals Capturing consumers attention online isn t about to get any easier for fashion businesses On Instagram engagement rates have... اقرأ أكثر